Latest News from the IPC

Nov 17, 2021

More Taters Please! Feast Your Eyes on These Mashed Idaho® Potato Recipes

Pursue More than 150 mashed potato recipes like Roasted Garlic Ranch Mashed Idaho® Potatoes 

Eagle, Idaho, November 12, 2021 -- This holiday season make sure you have plenty of potatoes in the pantry because we all know holiday meals aren’t complete without a piping hot bowl of mashed potatoes. Whether you prefer to prepare a traditional family favorite or add a twist to your mashers, the Idaho Potato Commission (IPC) is your one stop resource for the upcoming holidays. 

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Nov 5, 2021

Idaho Potato Commission Appoints New Commissioner, Mark Duncanson

Eagle, Idaho, November 5, 2021 -- During the Idaho Potato Commission’s (IPC) November meeting, Mark Duncanson, the Director of Raw Material procurement at Basic American Foods, was sworn in to represent the processor sector of the industry. Brett Jensen of Brett Jensen Farms and Bryan Wada of Wada Farms were appointed Chairman and Vice Chairman, respectively. 

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Oct 28, 2021

The Idaho Potato Commission Revamps Popular Website

Eagle, Idaho, October 26, 2021 -- Now there are even more reasons to visit the Idaho Potato Commission’s (IPC) popular website. Already the “go to” resource for all things potato-related, the website’s fresh new look, new campaigns and enhanced recipe categorization by diet are optimized by advanced SEO measures to ensure the website is always meeting its visitors’ needs. 

Each year the IPC website demonstrates significant organic growth. This year there were 1,500,879 visitors representing a 16% increase in traffic in 12 months and a 43% increase overall for two years. More importantly, visitors to the website are staying for close to two minutes. Per the Crazy Egg*, a website optimization company, 15 seconds is the average time spent on a website. And, while on the website folks are surfing. A total of 2,474,375 pages were recorded this year and new users increased by 12.34%.

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Oct 25, 2021

Celebrate the Spooky Season with Idaho® Potato Recipes

You've got the upper hand when you serve crunchy Potato Witch "Fingers" made with Idaho® potatoes.

Eagle, Idaho, October 25, 2021 -- The Idaho Potato Commission’s frighteningly delicious collection of Halloween recipes capture the spirit of the season! From ghoulish appetizers to spine-tinglingly witchy sweet treats you can celebrate Halloween all week long by serving up different dishes each day. A simple click on the Halloween category in the Idaho® potato recipe section will put lots of recipes at your fingertips. 

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Oct 15, 2021

Jamey Higham Named New Idaho Potato Commission President and CEO

Eagle, Idaho, October 15, 2021 -- Produce industry veteran Jamey Higham will become the next president and CEO of the Idaho Potato Commission, effective in early 2022.

Born and raised in Idaho® potato country, Higham says he is looking forward to building on the spud’s strong global reputation for high quality. “IPC has done a tremendous job of stewarding the brand, and I’m very humbled and excited for this opportunity,” says Higham, whose high school in Shelley, Idaho, was represented by a russet potato mascot. “I started in the potato industry in 1991, and it’s in my blood.”

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Sep 28, 2021

The Idaho Potato Commission Launches Newest TV Commercial

Farmer Mark's Obsession with the Elusive Big Idaho® Potato Truck Doesn't Wane, Even During the Pandemic

Eagle, Idaho, September 28, 2021 -- Despite an international pandemic, Farmer Mark’s obsession with the Big Idaho® Potato Truck is stronger than ever as evidenced in the Idaho Potato Commission’s (IPC) newest national television commercial, aptly named “Hobbies”. The IPC premiered its twelfth commercial featuring the Big Idaho® Potato Truck and Farmer Mark during ESPN’s live broadcast of Boise State University’s (BSU) football season opener against the University of Central Florida on Thursday, September 2, 2021. 

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Aug 30, 2021

5 Veggies in One Serving? These Idaho® Potato Dishes Pack a Punch!

Eagle, Idaho, August 30, 2021 -- Idaho® potatoes pair well with just about any assortment of veggies for a meal you can feel good about--may that be for breakfast, lunch or dinner. According to Harvard Health Publishing, adults that consume at least five servings of fruits and vegetables a day are at a lower risk of developing cardiovascular disease, respiratory disease and cancer. A superfood on its own, a single 5.2 oz. Idaho® potato contains 2 grams of fiber, 3 grams of protein, 620 mg of potassium and 27 mg of vitamin C. Combined with other veggies, you’re looking at nutrient dense dishes that will keep your family energized and healthy. 

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Jun 25, 2021

Retailers Break Away from the Pack with Top Awards in Idaho® Potato Lovers Display Contest Sweepstakes Winner Takes Home Arizona Spa Resort Getaway Package

EAGLE, Idaho, June 25, 2021 – Pulling out all the stops to showcase their favorite spuds, retailers nationwide fought hard for the highest honors in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest. More than $150,000 in cash and prizes were awarded in the 2021 competition, along with the sweepstakes prize: a trip for two to luxurious Sanctuary Camelback Mountain Resort & Spa in Paradise Valley, Arizona.

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Jun 10, 2021

Chew on This...Idaho® Potatoes Are a Good Source of Plant-Based Protein

Eagle, Idaho, June 10, 2021 -- When looking for plant-based protein options, don’t bypass the potatoes -- a 5.2 ounce skin-on Idaho® potato has 3 grams of protein. With vegetables like green beans, spinach, brussels sprouts and butternut squash containing just 1 gram of protein per serving, nutrient-dense Idaho® potatoes can elevate the protein content of any meal and are a great way to satiate hunger.

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May 20, 2021

No Gluten? No Problem! Idaho® Potatoes Are Naturally Gluten-Free

Eagle, Idaho, May 17, 2021 -- May marks Celiac Awareness Month, and the Idaho Potato Commission’s (IPC) rich database of gluten-free recipes is an ideal resource for those who are gluten intolerant/sensitive or trying to limit the amount of gluten they consume. Versatile Idaho® potatoes are naturally gluten-free and are loaded with important vitamins and minerals. 

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